Sappi Southern Africa
Sustainability Report

PULLING OUT
ALL THE STOPS

Sappi Forests’ Stop and Think Before you Act (STBA) safety campaign has proved to be extremely successful. Research showed that the audience loved stories and we adopted a storytelling approach to safety communication using graphics and symbols. The campaign has been rolled out to our own employees and contractors. Our aim is to reinforce the message:
“I follow the safety rules because I want to, not because I have to.”

Our values are underpinned by an unrelenting focus on and commitment to safety.

SHARED
VALUE IMPACT


We conducted a survey to assess the uptake of the STBA campaign amongst Sappi Forests’ contractors:

CONTRACTORS IN MPUMALANGA

81% of companies use STBA for incident recall.

95% of companies have included STBA in induction.

CONTRACTORS IN KWAZULU-NATAL

75% of companies use STBA for incident recall.

100% of companies have included STBA in induction.

FORESTRY CONTRACTORS

98% of companies use STBA for incident recall.

95% of companies have included STBA in induction.