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Sharing value – Making ideas matter in North America

Award recipients of Ideas that Matter 2019 – some samples

CASE STUDY

NY Sun Works

NY Sun Works builds innovative science labs in urban schools. Their greenhouse project initiative uses hydroponic farming technology to educate students and teachers about the science of sustainability. During the 2019-2020 school year, students will harvest 45,000 kilograms of leafy greens. Studio Usher is working with NY Sun Works to design a workbook and develop new curriculum to guide students and teachers to make the best use of this produce.

CASE STUDY

Trauma & Resilience Initiative, Inc.

This unique project is a graphic novel with autobiographical stories from diverse women of colour. The stories explore not only their personal relationships with trauma, but also the strengths, resources and supports that continue to foster resilience and post-traumatic growth. To help promote and build awareness of the book, postcards and bookmarks will be distributed in advance to organisations, events and libraries.

CASE STUDY

StreetCred at Boston Medical Centre

This campaign uses print and digital materials in the paediatrician's office to reach low-income families that are eligible for the earned income tax credit (EITC). These materials address key obstacles to claiming the EITC and include postcard flyers, engaging graphic posters, short pamphlets, and mobile-friendly digital resources.

CASE STUDY

The Edmund Niles Huyck Preserve

The Huyck Preserve is celebrating eight decades of scientific accomplishment and the strong research culture of its field station. To mark this milestone and ensure ongoing support of the field station's activities, the campaign includes a field guide, commemorative poster, exhibition, digital field guide and a tote bag, each of which is tailored to a specific target audience of the preserve.